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You’ve got the young and hungry Stones out to prove their rock n’ roll mettle to the U.S. crowd, Marvin Gaye, Smokey Robinson and the Supremes giving it their all just as Motown was setting the charts ablaze for the first time. And then there’s James Brown. Those dance moves, that explosive, incendiary energy, the Famous Flames absolutely on it, never missing a beat…
So, theory numero uno suggests that the “TV” in TV Yellow actually stood for “Telecaster Version.” According to this one, Gibson execs went for a color that was similar to the Butterscotch finish used on Fender’s Telecaster models. Apparently, the hope was that the color - in combination with the Les Paul TV model’s black pickguard - would confuse unschooled guitarists who would buy it over a Tele.
All Hawaiian Koa products made by Thalia come with our Hawaiian Koa Reforestation Commitment. $5 from the sale of each Capo or Phone Case goes directly towards planting and maintaining new Koa trees in Hawaii.
While all of the woods and shell on our site are sourced from ethical vendors who have sustainability policies in place, we want to go further. For Hawaiian Koa we are taking a more active position by directly sourcing our wood in Hawaii, ensuring chain of custody of the salvaged logs. These logs are then sliced into veneer per our specifications. Next, we are actively involved in the planting and maintaining of new royal koa trees in Hawaii on the same islands where our wood originates. This full circle approach ensures that we will be able to achieve our goal of being a significant participant in the reforestation of Hawaii while also producing 100 times more koa wood for the musical instrument industry than we consume over the next decade.
