I want to be as transparent as possible during this challenging time and give you some insight on how the corona virus is affecting us and our ability to serve our loyal customers. First, we are all healthy and none of our employees have had any symptoms or been tested for the virus.
However, we were given an order by our county authorities on March 12 to "shelter in place" and cease operations until April 8th (now extended until May 4.)
We have some exciting new products planned for the future! In this short video, I share several of these new products including Thalia straps, strap locks, wall hangers and more!
I have been thinking about strap locks for years and began development on a new strap lock about three years ago. The problem that I have with existing strap locks is that they usually require you to replace the button on your guitar (and risk stripping out the screw hole? yes, I've done it...) and of course none of the solutions on the market are very elegant or attractive.
I am excited today to announce 3 New Stained Colors of our very popular AAA Curly Hawaiian Koa capos. There are several reasons why we are making this move. First, I love Curly Hawaiian Koa. Its natural color can range from golden yellow to dark chocolate in color. It can also get so figured, curly and beautiful that it can blow your mind with its beauty. Second, we have a Hawaiian Koa Reforestation Commitment as it relates to Hawaiian Koa and thus we can ensure its sustainability and regrowth.
I'm sure that your noticed that we offer a lot of design variety in our products. In fact, we now offer over 35,000 different variations... Yes, I know that is way, way too many :) It is just that nice customers like you kept asking us for new and different things and we had a hard time saying no.
But that philosophy created some operational problems for us. Read this article to see how we fixed it.
One of the ways that we plan to expand the proliferation of Hawaiian Koa across our product portfolio is with the introduction of color. So this week I thought I would share some of the experiments that we are doing with regards to Hawaiian Koa staining & finishing. Here are some of the colors that we are playing with...