Thalia has Retooled to Fight the Corona Virus

Thalia has Retooled to Fight the Corona Virus

April 01, 2020

Several of my friends & family members are healthcare workers serving on the front lines in the fight against the Corona Virus.  And my daughter Thalia plans to follow in their footsteps, going off to college in the fall as a pre-med major.  I am disheartened by the grave reality that these brave women and men are risking their lives to provide necessary care.  As we "shelter in place" and do our part to stop the spread of this disease, I have been sleepless wanting to do something more to help them.
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CORONA VIRUS SHUTDOWN & PREORDER 50% DISCOUNT NOTICE

March 17, 2020

I want to be as transparent as possible during this challenging time and give you some insight on how the corona virus is affecting us and our ability to serve our loyal customers. First, we are all healthy and none of our employees have had any symptoms or been tested for the virus. 

However, we were given an order by our county authorities on March 12 to "shelter in place" and cease operations until April 8th (now extended until May 4.) 

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Our Future in Custom Guitars

Our Future in Custom Guitars

February 06, 2020

I have been working on a very "big idea” for our company related to custom guitars.  Now to be clear, I do not intend to start building our own guitars.  Instead I plan to partner with iconic guitar brands (who already have the guitar building part nailed) and customize their guitars.   In this model, Thalia will become a guitar “hot rod” shop.  We will start with stock guitars and upgrade them to our customer’s spec or to our own limited-edition vision. 
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Peter Asher: The Man, The Myth & The Legend Advises Thalia

Peter Asher: The Man, The Myth & The Legend Advises Thalia

September 24, 2019

Peter is a legend and visionary who has managed to reach the top of the game in every field of music imaginable.  He is a bonafide rockstar singer & guitar player, as half of the 60's duo Peter & Gordon, he once headed A&R for the Beatles' Apple Records where he also worked with each of the Beatles on their solo efforts, discovered and managed James Taylor & Linda Ronstadt among many others. 
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The Backstory on Our Launch into Truss Rod Covers

The Backstory on Our Launch into Truss Rod Covers

September 19, 2019

I thought I would share a new product category that we just launched and the backstory of how these new products came to be.  First, I'm a strong believer in serendipity and in the belief that there are new opportunities everywhere.  You just have to look for them.
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Several New Products Coming Soon!

August 14, 2019

We have some exciting new products planned for the future!  In this short video, I share several of these new products including Thalia straps, strap locks, wall hangers and more!  

Invest in our crowdfunding campaign to help these products launch and receive a 50% discount off Thalia products for LIFE!

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Thalia Strap Locks Coming Soon!

Thalia Strap Locks Coming Soon!

August 05, 2019

I have been thinking about strap locks for years and began development on a new strap lock about three years ago.  The problem that I have with existing strap locks is that they usually require you to replace the button on your guitar (and risk stripping out the screw hole? yes, I've done it...) and of course none of the solutions on the market are very elegant or attractive.  

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Premium Guitar Straps Coming This Fall!

Premium Guitar Straps Coming This Fall!

August 05, 2019

Thalia Custom Straps brings premium customizable leather straps to the masses at amazing price points.  Starting at around $60, Thalia customers will be able to choose from a wide range of premium leather straps with integrated wood and shell inlays.  
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Introduction of Three Koa Colors!

Introduction of Three Koa Colors!

June 24, 2019

I am excited today to announce 3 New Stained Colors of our very popular AAA Curly Hawaiian Koa capos.  There are several reasons why we are making this move.  First, I love Curly Hawaiian Koa.  Its natural color can range from golden yellow to dark chocolate in color.  It can also get so figured, curly and beautiful that it can blow your mind with its beauty.  Second, we have a Hawaiian Koa Reforestation Commitment as it relates to Hawaiian Koa and thus we can ensure its sustainability and regrowth. 

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Our New Quickship & Build-To-Order Strategy

Our New Quickship & Build-To-Order Strategy

June 12, 2019

I'm sure that your noticed that we offer a lot of design variety in our products.  In fact, we now offer over 35,000 different variations... Yes, I know that is way, way too many :) It is just that nice customers like you kept asking us for new and different things and we had a hard time saying no.

But that philosophy created some operational problems for us.  Read this article to see how we fixed it.

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Developing New Hawaiian Koa Stain Colors & Finishes

Developing New Hawaiian Koa Stain Colors & Finishes

June 03, 2019

One of the ways that we plan to expand the proliferation of Hawaiian Koa across our product portfolio is with the introduction of color.  So this week I thought I would share some of the experiments that we are doing with regards to Hawaiian Koa staining & finishing.  Here are some of the colors that we are playing with...

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Hawaiian Koa: Thalia's New Sustainability Mission

Hawaiian Koa: Thalia's New Sustainability Mission

February 25, 2019

We have embarked on an exciting plan that we will be explaining in more detail over the coming months.   But here is what I can tell you now about what we have planned...  We have decided to take on a new mission as it relates to Hawaiian Koa and sustainability.  
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