It was an exhausting week at the Thalia Studio but I feel like we accomplished so much. I have attached a short video tour inside of our retooled factory. It is frenetic environment as we race to get these out to those in need. The team is inspired by the stories that are coming in from the front lines and the opportunity to offer some help. Read More
Several of my friends & family members are healthcare workers serving on the front lines in the fight against the Corona Virus. And my daughter Thalia plans to follow in their footsteps, going off to college in the fall as a pre-med major. I am disheartened by the grave reality that these brave women and men are risking their lives to provide necessary care. As we "shelter in place" and do our part to stop the spread of this disease, I have been sleepless wanting to do something more to help them. Read More
I want to be as transparent as possible during this challenging time and give you some insight on how the corona virus is affecting us and our ability to serve our loyal customers. First, we are all healthy and none of our employees have had any symptoms or been tested for the virus.
However, we were given an order by our county authorities on March 12 to "shelter in place" and cease operations until April 8th (now extended until May 4.)
I have been working on a very "big idea” for our company related to custom guitars. Now to be clear, I do not intend to start building our own guitars. Instead I plan to partner with iconic guitar brands (who already have the guitar building part nailed) and customize their guitars. In this model, Thalia will become a guitar “hot rod” shop. We will start with stock guitars and upgrade them to our customer’s spec or to our own limited-edition vision. Read More
Peter is a legend and visionary who has managed to reach the top of the game in every field of music imaginable. He is a bonafide rockstar singer & guitar player, as half of the 60's duo Peter & Gordon, he once headed A&R for the Beatles' Apple Records where he also worked with each of the Beatles on their solo efforts, discovered and managed James Taylor & Linda Ronstadt among many others. Read More
I thought I would share a new product category that we just launched and the backstory of how these new products came to be. First, I'm a strong believer in serendipity and in the belief that there are new opportunities everywhere. You just have to look for them. Read More
I have been thinking about strap locks for years and began development on a new strap lock about three years ago. The problem that I have with existing strap locks is that they usually require you to replace the button on your guitar (and risk stripping out the screw hole? yes, I've done it...) and of course none of the solutions on the market are very elegant or attractive.
Thalia Custom Straps brings premium customizable leather straps to the masses at amazing price points. Starting at around $60, Thalia customers will be able to choose from a wide range of premium leather straps with integrated wood and shell inlays. Read More
I am excited today to announce 3 New Stained Colors of our very popular AAA Curly Hawaiian Koa capos. There are several reasons why we are making this move. First, I love Curly Hawaiian Koa. Its natural color can range from golden yellow to dark chocolate in color. It can also get so figured, curly and beautiful that it can blow your mind with its beauty. Second, we have a Hawaiian Koa Reforestation Commitment as it relates to Hawaiian Koa and thus we can ensure its sustainability and regrowth.
I'm sure that your noticed that we offer a lot of design variety in our products. In fact, we now offer over 35,000 different variations... Yes, I know that is way, way too many :) It is just that nice customers like you kept asking us for new and different things and we had a hard time saying no.
But that philosophy created some operational problems for us. Read this article to see how we fixed it.